Ski Well, Be Well

The Ask

Heading into a winter season with the cloud of COVID-19 hovering over the ski and snowboard industry, the Canadian Ski Council required a toolkit of marketing materials that could be made available to members looking for some help with their messaging around pandemic safety measures.

The Solution

With some existing creative and elements available from the National Ski Areas Association out of the United States, I took what had already been created, and adapted it into a full communications toolkit including social media content, web banners, print ad templates, poster templates and more.